By only having one main image on the front of the XXL magazine it straight away tells the reader about the audience which this magazine is attracting. The image used is very bold and immediately stands out. The image also gives off the dangerous sense by the confident strong stance the character is giving and the way he is dressed in full black gives the feeling of danger and threat. Also the way the character is towering over the buildings make him seem more dominant and serious. The colour scheme used on the front cover is quite plain and simple but the bright red attracts the reader’s eye and gives the sense of blood or danger which relates as well with the large image. By looking at XXL you can straight away tell the target audience and genre of the magazine. It is aimed at older teenagers mainly boys but also some girls interested in R&B/hip hop may enjoy it too. The large title has been put in the top left hand corner of the magazine and it seems quite hidden away from the image over lapping it. This makes the front cover look more image dominant as the image seems the most in control. The title instantly catches the reader’s eye and the way the image overlaps the text a small bit makes the reader look at the image after and know what the magazine is about. The artist name Jay-Z has been written in huge text just below him and is bigger and bolder than all the other text showing that this is what the magazine is all about.
This double page spread features of a stereotypically, male, R&B artist. This is the typical artist which XXL magazine target audience would be interested in. The main image takes up the whole left hand side of the double page spread and it shows the artist dressed casually, also sitting casually smoking a cigarette. This makes the page look very laid back and informal. However this image of Usher fits in well with the stereotype he is portraying. The way he has been positioned with the certain camera angle makes it so you can see his clothing and watch and how he is smoking a cigarette gives off the connotations of wealth. The text next to the artist is in a different font to everything else which attracts the reader’s attention straight to that. The word “GREATEST” stands out straight away which emphasises how important the word is. On the right hand side of the page is an interview with Usher, the whole interview uses lower case letters which makes the interview seem more informal and casual just like the image on the left.